MDOT Work Zone Safety
MDOT Work Zone Safety
Every work zone on a Maryland highway has people in it. The Maryland Department of Transportation wanted drivers to slow down, pay attention and move over, and it wanted a message people would actually stop and hear.
What we did
Working with Weber Shandwick, we built a PSA campaign around two Orioles: Hall of Famer Cal Ripken Jr. and catcher Adley Rutschman. Their message was simple: teammates look out for each other, and so should drivers. Bonnemaison wrote the scripts, scouted locations and filmed both players at Oriole Park at Camden Yards in spring 2024. A single lit set let us capture Cal alone, Adley alone, and the two together in one tightly scheduled session. The same day, our stills team shot billboard photography of both players.
What we delivered
- TV spots featuring Cal, Adley, and the two together
- Radio spots from the same scripts
- Billboard photography and design
- Green-screen outreach videos featuring other well-known Marylanders
- Motion graphics finishing in MDOT’s work zone orange
Services: Creative concepting, scriptwriting, production, still photography, post-production, motion graphics
The result
The spots aired across Maryland television, including during Ravens broadcasts. MDOT has kept the campaign running: in 2026 we cut a new :15 version of the Cal Ripken spot and updated assets for its media partners. The partnership has since grown into MDOT’s Impaired Driving and Aggressive Driving campaigns.
