myBWI, “We’ll Take You There”
The myBWI, “We’ll Take You There” TV spot moves to the beat of the classic Staples Singers hit, “I’ll Take You There”, a fast-paced video style of quick cuts features four sets of travelers —eager to begin exciting journeys. The purpose of this ad was to show how many different types of travelers come through this international hub. They converge simultaneously on the airport moving walkway as they eagerly anticipate their trips. By capturing multiple emotional and fun moments from each set of travelers, we demonstrate why so many choose to make it myBWI. Bonnemaison Inc. also worked to reproduce the original song and change the lyrics from “I’ll take you there,” to “we’ll take you there”.
