Covista: Chamberlain, Walden, Ross and AUC
Covista: Chamberlain, Walden, Ross and AUC
Covista trains the nurses, physicians, veterinarians and health professionals the country depends on. Each school has its own audience and its own voice, but they share one need from video: honest stories from real students, graduates and faculty that help the next person decide to enroll, and milestone moments captured in a way graduates will want to watch again.
Client: Covista (formerly Adtalem Global Education) and its schools: Chamberlain University, Walden University, Ross University School of Medicine, Ross University School of Veterinary Medicine and the American University of the Caribbean School of Medicine
What we did
Bonnemaison began with Walden University in 2007, producing program videos for its doctoral, counseling and nursing degrees. The partnership has grown with the organization ever since, through each change of ownership and name, up to the 2026 rebrand as Covista. Over those years the work has covered:
- Paid media and recruitment campaigns, from Walden’s “Follow Your Why” and “Change Your World” series to Chamberlain’s “We Believe” spots and MCAT campaign spots for Ross University School of Medicine
- Student and graduate testimonials filmed across the country, including a commencement-day interview studio that captures more than a dozen graduate stories in a single day
- Commencement production for Walden and Chamberlain, from live ceremonies to fully virtual ones built on remote, at-home filming when in-person events stopped in 2020
- Institutional storytelling, including Walden’s 50th anniversary film, Board honors and awards, and the Black History Lives Here conversation series
- On-location production in St. Kitts for Ross University School of Veterinary Medicine, capturing academic life, clinical training and island campus culture, plus student and faculty pieces for AUC
- Thought-leadership events, such as a live webinar with Korn Ferry and Chamberlain on the future of the nurse executive leader
- Voice-over casting and direction, captioning and versioning for web, social and paid media
Services: Paid media and recruitment campaigns, student and graduate testimonials, live and virtual commencement, institutional storytelling, voice-over, editing and versioning, on-location production at home and abroad
The result
Covista’s schools are Bonnemaison’s longest-running partnership. Teams, owners and brand names have changed, and the work has carried through each one because we know these schools, their students and their standards. Today we produce for all five Covista brands, on everything from a :30 paid media spot to a full commencement season.
